WC Staff member Gretchen blogs about how weight-loss ads affect her son’s view of women’s bodies.
About-Face means a reversal of direction, attitude, or point of view. We equip women & girls with tools to understand & resist harmful media messages that affect their self-esteem & body image.
Swedish Mannequins Cause a Controversy

Check out the full article HERE.
“But as long as mannequins are influencing people to buy fashion, reflecting real-life bodies is a step in the right direction.”
Why Millennial Women Do Not Want to Lead
“Young women today are bred to doubt ourselves, question our worth and view ourselves as improvable projects rather than embrace the imperfection of our humanity…By the time we’re old enough to seriously consider becoming leaders, the majority of us are crippled by insecurities about the way we look, which we internalize and equate with our sense of worth on all levels. Moreover, the media convinces us that we exist for men to sexualize and desire us – we are not the subject of our own lives, but rather the object…”
Rejecting Narrow Beauty Standards with Beauty Redefined

“Redefining what beauty means to me has been a large part of my personal journey toward body-positivity, and an optimistic part of me wonders what would happen if we could all turn the decidedly messed-up cultural definition of beauty on its head. What would beauty look like redefined?”
Body Image: The Danger Of A Single Body Ideal

Writer Caitlin Constantine discusses body image and the amount of pressure we face to look like one single ideal person. But why is it that only people are the ones who face this dilemma? Caitlin Constantine describes in this article that we need to start viewing bodies like we do flowers. We may have a flower that we gravitate to more, but that doesn’t make any other species of flower less beautiful, it’s just our preference. Looks are subjective and every shape and size should be acceptable and deemed beautiful. Beautiful doesn’t have an image next to the definition, it’s whatever we want it to be.
Jeans Ad Sparks Controversy. Do Levi Models Come in Any Other Sizes?

Check out the article about Levi’s controversial ad… The models don’t look different to us… What do you think?
The Real Girl Belly Project
This article is actually a few months old, but we stumbled across it and decided it was too good to not share. The Belly Project is a gallery of bellies, images and stories that women sent in to be displayed. Every photo is non-photoshopped. The images are quite inspiring, the amount of things are bellies are capable of is incredible. There is also a Part 2 to the Belly Project that can be viewed here.
H&M Whittles Acceptable Body Types Down to Exactly One

“How weird is it that they Photoshopped skin tone in order to approximate racial diversity, but insisted on the same stick-limbed body for each model? Regardless of whether or not these images are supposed to show the “perfect body,” as H&M denies, the company still chose it as the default. Do they think their median customer exercises for four hours a day and subsists on a diet of kale and Perrier?”
Read the article and sign the petition to let H&M know that real women aren’t all size zeros.


